Press Room

Stornaway.io: the interactive video editor,

game engine and player

for the web, YouTube and other platforms

Fast Facts

Stornaway.io was founded in 2020 by filmmaker Ru Howe (CEO) and writer/producer/performer Kate Dimbleby (Creative Director). Read more about us here.

Based in Bristol, UK, angel funded and part of SETsquared, the world’s number 1 university business incubator.

Free to use for students and to play with ideas, with monthly and annual plans for professional features.

Find images on our resources page, and email us for more at press@stornaway.io

Examples of recent interactive films on Netflix, YouTube, BBC and Stornaway (see credits top right)

Summary for journalists

Stornaway is an interactive video editor, game engine and player designed for creative producers. Think of it as like iMovie, Unity or Vimeo for interactive video.

What’s the problem we’re solving?
Before Stornaway.io, interactive filmmaking was creatively difficult, expensive and locked into proprietary platforms. Most projects were one-off custom coded projects, where the creative team couldn’t see what it’d play like until the very end, and with a limited shelf life on a specific system. Typically the hugely expensive code base would not be reusable, and the team would be disbanded, never to work on interactive again – all the learning lost.

Black Mirror: Bandersnatch was a viral hit which showed the massive potential of this new form that sits between film and games. But although Netflix see this potential and have made 15 other interactive specials now, the same blockers remain for the industry. Charlie Brooker said about making Bandersnatch, “It was like doing a Rubik’s cube in your brain – there are no tools aimed at professionals” and his co-producer Annabel Jones said, “If we’d known how hard it was going to be, we’d probably never have done it.”

Stornaway.io fixes this, with a magically simple and affordable web application for creators at every level – from feature film console games to teachers and vloggers.

Unlike all other interactive video systems, we are focused on storytelling and simplicity, we complement professional tv, film and game workflows and we uniquely provide open compatibility for delivery to other VOD and game platforms – now including YouTube.

Watch our 3 minute Getting Started video to see how it works.

As you see in the video, one of the key concepts of Stornaway.io that really strikes a chord with creatives is the Story Island – a block of story which might be a scene, a sequence, a location or a clip. A story is made by linking up Story Islands. This concept came from co-founder Kate Dimbleby’s work in devising theatre shows, and is a great help for producers getting to grips with this new non-linear form.

Stornaway.io was created by a team with decades of experience in tv, film and digital production at large media brands, who believe that empowering creatives will drive a new wave of interactive experiences in the 2020s, to be monetized on multiple platforms.

Since we came out of beta in 2021, thousands of users in over 150 countries are signing up to use Stornaway.io to create interactive experiences in Business and Marketing, Learning, Entertainment and in Film and Game schools. See some examples here – the range of ideas is much broader than choose-your-own-ending stories. This is just the beginning.

In July 2021, we launched the world’s first game engine for YouTube, an extension to Stornaway.io which lets you craft interactive experiences and then publish them and link them up on YouTube.com, using YouTube’s interactive end screens. Read more in the press release below and find out more in this YouTube video.

People always ask about our name. We named ourselves after the town of Stornoway in the beautiful Isle of Lewis in the Outer Hebrides, well known to the British public as a regular feature of the Weather Forecast. We wanted an untechy name that carried the sense of travel, islands, mapping and exploration – but we’ve changed the name slightly – to away, not no way!

Press & News Releases

We are Tilt - Wrong Side of the Road website collageCustomer StoryNewsPress
October 15, 2021

CASE STUDY: Wrong Side of the Road – We are Tilt & Diageo

We are Tilt are using Stornaway.io to produce interactive educational experiences for their client Diageo. This global project is using the art of interactive conversations to challenge the attitudes of…
Still taken from Kate Moody, Felix Hodgson and Louis Barron-Forde's interactive student film “Lost and Found”.NewsPress
September 30, 2021

Press Release: UWE partners with Stornaway to teach interactive filmmaking using ground-breaking storytelling platform

The University of the West of England has partnered with the interactive filmmaking platform Stornaway.io to introduce its filmmaking and animation students to interactive film production. This collaboration with the Bristol-based startup…
OFCOM Object Based Media Report says Stornaway is industry leader in interactive video toolsBlogNewsOpinionPress
September 9, 2021

Ofcom highlights Stornaway.io as industry leader in new report on Object Based Media

This week, the UK government’s media industry regulator OFCOM featured Stornaway.io in an important report - the first of its kind - about the emerging era of Object Based Media.
YouTube screenshot of Life Moves Pretty FastBlogNewsPress
July 1, 2021

World’s first “Game Engine for YouTube” lets everyone make interactive films and FMV games

BRISTOL, UK – July 1 2021 UK start up Stornaway.io today releases the world’s first game engine for YouTube’, allowing filmmakers, game producers and YouTubers to make interactive films and…
BlogNewsPressUncategorized
January 28, 2021

American University’s School of Communication Teaches Interactive filmmaking with Stornaway.io

American University’s School of Communication Teaches Interactive filmmaking with Stornaway.io The Film and Media Arts division of the School of Communication at American University in Washington, D.C., is the first…
BlogNewsPress
November 9, 2020

WordPress for Interactive Storytelling : Stornaway.io featured in Creative Review’s ‘New Storytellers’ issue

  While interactive TV shows have been talked about for years, limited examples have actually made it to the screen, in part due to the complexity of creating them.  But…
BlogNewsPress
October 6, 2020

LIFE MOVES PRETTY FAST : a Stornaway.io interactive original

We are delighted to announce the Immersive Encounters first release of Ru Howe's interactive short Life Moves Pretty Fast Click on image to watch the film written and directed by…
BlogNewsPressUncategorized
August 24, 2020

Kate Dimbleby talks to TVB Europe

Kate Dimbleby, co-creator of Stornaway, tells Jenny Priestley about the new production tool that aims to take the headache out of creating interactive content. Read the full article here “At…
interactive filmBlogNewsOpinionPress
April 13, 2020

Producing interactive stories: How to solve the Rubik’s cube

An existential crisis is facing linear TV. A mass migration of viewers to digital platforms has seen a range of new players enter the market. All of them are competing…
BlogNewsPress
September 18, 2020

Watch A Little Hungover, Tyrell Williams’ first interactive comedy made with Stornaway.io in lockdown, premiering at Immersive Encounters 18th September 2020

  #HoodDocumentary writer/Director Tyrell Williams releases timely interactive short comedy “A Little Hungover” at Encounters Film Festival with ground-breaking interactive filmmaking platform Stornaway.io Tyrell Williams We are incredibly proud to…
BlogNewsPress
May 18, 2020

Stornaway featured in Broadcast

We were so happy to be featured in Broadcast last week. See the full article here. A new production tool called Stornaway has been launched to enable interactive films -…
A Little HungoverBlogNewsPress
September 29, 2020

QUICK FIRE INTERVIEW WITH TYRELL WILLIAMS writer and director of “A Little Hungover”, Stornaway.io’s first release at Encounters Film Festival

Hello!  Can you briefly introduce yourself and what you do? My name is Tyrell Williams. I am a writer and director of theatre, film and television. Have you ever made…