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About us

Ru and Kate launched after many years of waiting for somebody else to do it first!

Our vision for is to make it super easy for filmmakers to dream up and deliver fun, complex, multilayered non-linear stories. Without coding, without complexity… with a song in your heart!

We realised that now was the right time for us to build the tools we wanted to use ourselves: when audiences, streaming technology and demand have reached a new tipping point for interactive stories.

The world is ready for new kinds of stories for the 2020s – and is here to unlock their creation!

Interactive film

Ru Howe

Ru has been playing with film and code all his life - from mapping out Forest of Doom and coding it as an adventure game aged nine, to creating the first interactive story on YouTube in 2008.

Ru’s film work as director and editor has taken him from shooting and cutting on 16mm to being the first mobile videoblogger in the mid 2000s, long before iPhones and apps. He has spent the last ten years in large media companies translating between top producers and technologists, who rarely speak the same language. He directed interactive short Life Moves Pretty Fast ( which was recently released at Immersive Encounters 2020.

Alongside his day job working for broadcasters, Howe was one of the world’s first vloggers, whose online persona ‘Wolfie’ made Tik-Tok type videos (as far back 2003, even before YouTube) lip-synching to songs and movie scenes from his desk. His 2005-10 projects Fatgirlinohio and Twittervlog pioneered what we now recognise as the classic YouTube daily family vlog, playing with increasingly lo-fi mobile and pocket devices and the intimate connection with his audience - becoming the world’s first mobile vlogger to Twitter in 2007, and always working to enable other film and video makers to embrace affordable technology and workflows. Along the way, he created the first ever interactive film on YouTube (Indecision, 2008).

Since his involvement with the influential videoblogging collective (2004-) he has always been driven to innovate with lo-fi digital tools and explore narrative possibilities in intimate and experimental projects. He has also been a champion of enabling other producers and artists to develop their digital skills and workflows.

He has a vision of the internet as a sustainable powerful web of connected hypervideo rather than separate chunks separated by walled garden platforms and content owners. To this end, he has also developed an open standard for hyper-linking and machine-learning called Space Time Code. is the first phase of a larger vision to enable creatives to unlock the linear content for the 2020’s.

Interactive film

Kate Dimbleby

Kate is a producer, writer and performer whose 25 years’ experience of live interactivity is at the heart of our creative writing tools, particularly our Story Map and Story Islands™.

Kate has worked for over 25 years as a producer, writer and performer. She has recorded 6 albums, and has toured the world with theatrical music shows, working with world-class musicians, writers and other artists to tell stories about women's voices. Her work has increasingly focused on interactivity and improvisation, which led her to founding Her 2017 album and show Songbirds (2017) was made using acapella voice loops and described by Tom Robinson (BBC Radio 6) as 'an artist absolutely at the top of her game'.

Kate has also developed a structure for writing and developing her ideas to allow for maximum creative freedom and flexibility particularly live on stage. This is at the heart of our creative writing tools, particularly how we’ve developed our Story Map and Story Islands™️.

In a nutshell: With 20 years of solid marketing expertise under her belt, Natasha has a keen understanding of how to build brands and articulate them. 

Pre-Stornaway highlights: She spent the first decade of her career working for leading multinational agencies McCann Erickson Worldgroup and M&C Saatchi.

Part of the crew: Natasha was in the room when we came up with the name She has been on this journey with us from the start. Always helping to steer us in the right direction!

Gemma Twomey - Head of Product at A woman wearing a pink floaty dress and a black leather jacket holds her arm out. She is smiling and look at the camera.

Gemma Twomey

Head of Product

In a Nutshell: Gemma has an ongoing habit of delivering hugely successful projects! With over 9 years of working within the digital world, ensuring requirements are clear and the results are exceptional.

Pre-Stornaway highlights: She’s spent years managing multiple client portfolios within digital and creative agencies. Bridging the gap between project teams (front & back-end developers, designers & QA) and company directors and clients. 

Part of the crew: Gemma’s been with us since the very first Stornaway workshop, where we sketched out our plans for Stornaway. She got our vision immediately and was full of ideas, thoughts and suggestions about the user experience. She’s been brilliantly coordinating the team, unlocking our intuitive UX and features with a light touch ever since.

Abbie Horning - Communications Manager at A headshot of a women looking towards the camera. She had dark hair and wears glasses. The background is a turquoise coloured wall.

Abbie Horning

Communications Manager

In a nutshell: With eight years in communications, both internal and external, across a range of sectors, Abbie has already successfully helped to grow the brand from safe waters into uncharted territory.

Pre-Stornaway highlights: Following a degree in film production, Abbie spent a number of years working within the film and TV industry. Experience that gives her a strong understanding and keen insight into the needs and requirements of our creators.

Part of the crew: Having previously worked with Ru, Abbie joined us early in the Stornaway journey. Wearing many hats and becoming the voice (and creator) of our video tutorials, she’s always there to support and inspire our creators.

Please get in touch

Non-linear filmmakers are still a small pioneering group and we’ve designed to make interactive filmmaking much easier for all of us. We’d love to hear from you. Please contact us with any questions, or for a personal demo.

We’ve come back into the office buzzing, so now everyone here is really excited. We’ve been worrying about how we’d actually pull these shows off – just developing them has been a headache – so this couldn’t have been better timed.

Head of DevelopmentFactual Production Company

You have a seriously impressive piece of software that will clearly save many hours of headaches!

Writer/DirectorDrama Series

Amazing, that put a big smile on my face. Congratulations, A beautifully executed solution.

Technical ManagerChildren’s animation company

Every indie production company should have a Stornaway licence – and commissioners should demand that it be used as a standard.

Senior ExecutiveUS Broadcaster