Skip to main content wins Audience of the Future award to automate Unity game creation for multiple platforms

PRESS RELEASE – BRISTOL, UK – 25th Jan 2022 

Interactive filmmaking platform and UK based start up have been awarded an Audience of the Future award by Innovate UK, the UK’s innovation agency, to let creators easily author interactive video stories for multiple platforms including major game, mobile, desktop, film, tv and video on demand platforms, via a simple automated integration with Unity.

The first interactive feature film created in, “The Gallery”, produced by Aviary Studios, will be released as a live interactive experience in cinemas later this year. A hostage thriller in an art gallery, set in a choice of either 1981 or 2021, The Gallery will be the first interactive feature film to be released in theaters as well as on Xbox, Playstation, Steam, iOS and Android. 

Aviary Studios have been working with to develop their workflow for delivery from via Unity to these platforms, and will be continuing to advise on this Audience of the Future project to help pave the way for future creators wanting to do the same in multiple industries. have selected immersive design studio Infinity27 in Gateshead as their Unity development partners, so the project is a powerful collaboration between innovative film and immersive tech companies in the South West and North East.

Writer-Director of “The Gallery”, prolific interactive filmmaker Paul Raschid, who is already working on his next interactive film, said of the software : 

“Stornaway has completely revolutionised our way of working, saving time and money and allowing me to put more budget onscreen” 

This award will pave the way to let creators deliver these stories direct to apps, TV, VR, game consoles, LMS and marketing platforms.- including interactive films, 360 video experiences, personalised training and education. 

Co-Founder and product designer of Ru Howe says :

“Interactive video is much more than just a video with a button on it. It’s a new way of thinking about video and film, by joining up multiple clips into interactive stories, journeys and experiences.  We built as an interactive filmmaking platform, and it’s grown to be a creative-focused production tool for all kinds of experiences in every sector – from feature films like The Gallery and immersive theatre productions, to product demos and tours, recruitment and training, challenges and behaviour change campaigns.

“The next phase is to enable even easier delivery of those stories to every platform natively from Stornaway’s unique authoring tools – and we’re delighted that Innovate UK has seen the power of this idea to help us move it forward.” 

Press page with fast facts and images :

Related content  : 

Watch Trailer for ‘The Gallery’ in Cinemas

How Paul Raschid makes interactive films without going ‘bananas’

History of FMV Games presented by Creative Director of Kate Dimbleby

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