How to show your clients the power of interactive video

These are adaptive videos that are designed to spark a change, especially to challenge an opinion or engage viewers in the subtleties of a serious topic. Adaptive video puts the viewer in someone else’s shoes, whether that’s an immigrant fleeing a war-torn country or someone about to get into their car after a few beers. By asking the viewer to make decisions and discover the consequences for themselves, you can portray powerful messages to persuade and convince.

Success story: Wrong Side of the Road by We Are Tilt for Diageo

Creative agency We Are Tilt was tasked by beverage giant Diageo to challenge the social acceptance of drink-driving. Tilt’s global project used interactive conversations to highlight the potential consequences of this dangerous decision. Viewers could have ‘direct’ conversation with people who had experienced the negative consequences of drink-driving, choosing questions to ask and receiving honest responses.

The results blew everyone away. The key success metric for the project was attitudinal change, which the Tilt team duly measured. 90% of viewers reported that understood it better, they were more concerned by it and they were more aware of the consequences. In other words, 90% of viewers showed an attitudinal change towards drink-driving.

Running prospects through the features of your product is a crucial part of the sales process. It can also get dry very quickly. Producing generic product demo videos just won’t provide the personalised approach that many customers now expect. Adaptive video puts the control into the viewer’s hands. Prospects can delve straight into key relevant features and get straight to the information they need. Add in some storytelling prowess and you can role-play your product then and there!

Success story: Product demo by CyberTheory for industrial cybersecurity client

How do you capture the audience’s attention with a product demo at a tradeshow conference? Marketing agency CyberTheory proposed an in-booth experience with an interactive demo for their cybersecurity client. To demonstrate common cybersecurity threats and solutions, the gamified demo allowed players to put themselves in the action by becoming ‘attackers’ or ‘defenders.’ One ‘attacker’ could choose a common attack type within a specific industry and defenders had to select the best way to respond.

It was a massive success – the project got the attention of the trade show audience and then some. The client received more than the desired level of follow-up questions and additional information requests. In most playing scenarios, the audience seating was full and standing room had to be provided.

Customers are increasingly expecting personalised journeys with companies and brands. They want experiences tailored to their interests and preferences. While many companies rely on behavioural data and past transactions to personalise customer journeys, it may just pay to ask your customer directly. This is where adaptive video comes in. It has the unparalleled ability to guide customers through an e-commerce experience gathering preference data as it goes.

Success story: Find Your Flavour by Rebels Playground for Manaka Coffee

Manaka Coffee wanted to give their customers a digital experience reminiscent of a personal guide to the coffee tasting rooms. Rebel Playground, assisted by Manaka Coffee expert Phumlani, created an interactive conversation that guides viewers through the roastery’s range of coffee flavour profiles. By asking for personal tastes and opinions, the viewer is delivered a tailored coffee recommendation based on their preferences.

Rather than dry, fact-based training videos, adaptive video has proven to increase engagement and information recall. By throwing learners into real life scenarios, letting them choose actions and discovering consequences for themselves, learning designers are helping employees feel more confident in the workplace. These interactive experiences are engaging, effective and reusable, giving each learner the agency to tailor their learning journey based on their prior knowledge.

Success story: Masquerade by Living Security for various clients

Cybersecurity can be a pretty dry topic. So when Living Security wanted to deliver a cybersecurity training session, they approached it a little differently. Creating a who-dunnit mystery, viewers had to work out who stole the party host’s Netflix password by interrogating different party guests. Each avenue of questioning demonstrated and explored a different cybersecurity threat. 

It was a wild success and widely celebrated among clients. The interactive experience was effective at sparking conversation between learners and that active discussion and engagement enhanced information recall later on. The team also reused the experience countless times for both group training and one-to-one session for various clients.