6 Reasons to use Stornaway to create immersive experiences
Reason 1: Create unique, memorable, personalised experiences
“WOW! I mean this is epic!! and the ease of use is incredible. Your innovation means I have confidence I can create a fully immersive, fully interactive, high-quality experience to engage and inform young people on some of the most intense circumstances we can find in life.” – Steve Hutson, Young Visions
There are many different reasons that you might want to create an interactive, immersive experience or event. From increasing brand awareness to giving greater life and context to a story after a live theatrical performance. Whatever the reason, being able to make something unique, on-brand and memorable is key.
Eventbrite has recently stated that 3 out of 4 millennials prefer experiences over things. So it’s time to make sure that you can give them an experience that stands out.
Audiences – whether those watching something for entertainment or learning – expect more and more personalisation these days. With so much data stored on each of us across every platform we use, there is an understanding that this will lead to a more personalised experience. When something seems not applicable to us, viewers are much more likely to stop watching or engaging.
Stornaway allows you to take your ideas and craft them into unique interactive, immersive experiences. Ones that your audience can have access to for a limited amount of time or to replay as often as they like. You can fully plan and playtest all of the journeys and options that each user may face. When you can easily draw up those paths and connections, you can truly get into the shoes of the viewer and make a personalised journey
Reason 2: Learn a new skill – fast and with confidence
“Stornaway has provided me with a really useful way to map out my plans for an interactive multi-media project, working through the nitty gritty of transferring a multi-sensory theatre show to a digital interactive format with branching storylines. As a theatre maker adapting to working online, using Stornaway for storyboarding and testing ideas has also helped me to hone my creative process for this project and the way I communicate ideas to collaborators. Plus, it is very intuitive and easy to use which makes it really accessible for those new to creating interactive online pieces like myself!” – Ellie Chadwick, writer/producer Sleight of Hand Theatre
Stornaway was made to be completely user-friendly and intuitive. Anyone in any company can learn how to use the platform and create interactive videos within minutes.
And so – from initial planning through to publishing and updating, the platform is controlled by you.
Reason 3: Communicate detailed ideas to teams – collaborate & playtest
“Stornaway helped us plan everything that we needed to make our choose-your-own-adventure Arthur Livestream a big success. Pre-visualising branching narrative stories with a team had always been a headache until I found Stornaway.” Eli Stonberg, Hovercast
The collaboration feature lets you share privately with your team, clients, production company or distributors for review and feedback.
The platform is controlled by you. Simply clicking Play will allow you to immediately playtest. Even before you have any video to upload, Stornaway.io will let you play whatever you’ve planned out, using placeholder videos, images or even text.
This previz is one of Stornaway’s most powerful features: no more waiting to the end to see how your project plays, when it’s too late to change it. You’ll instantly be able to feel how your audience will experience it.
Reason 4: Be fully creative whilst the tool handles the tech
“We love Stornaway and how easy it is to use. We were able to build an educational sales platform (for an online event) and our clients loved it. We look forward to using it for future projects!” – Angelo Castillo, Creative Producer, Eventful.au
Stornaway was founded and created by people who have worked in the production industry. When trying to create an interactive project of their own, no system available was supporting them in the right way.
So they created Stornaway. A tool that allows you to map out your stories and games, to truly visualise your non-linear story in a way that allows you to make sense of all of the various pathways and options.
Want to reach your audience on different platforms? Stornaway also has plugins that enable you to deliver your project to YouTube or Unity. So, wherever your audience is based and whatever platform you want them to use, you can give them a truly unique experience.
Reason 5: The data you need – Stornaway Analytics
“Using Stornaway.io has been incredibly easy. The functionality of embedding our project directly into our website allowed for effective sharing. The ability to track analytics in real-time has provided insight to our marketing team and made reporting simple.” – Lacey Huculak, manager of experience development at the park.
The Stornaway analytics feature allows you to immediately quickly see the key information for each project – how many times it has been watched, how long it has been watched for and which choices and paths have been taken.
This information means that teams can quickly see how engaged their audience is with the video and what paths of information are the most useful.
For many, this information may be needed for reporting back to directors within companies.
For others, this information may mean that changes can be made to this content or even other pieces of content that relate.
Understanding the patterns and trends within an audience can allow you to make real-time, important decisions
Reason 6: Surround your audience with 360
“We designed Stornaway to be picked up in moments by content teams who can’t code, but who need to dream up immersive stories and playful experiences.” – Ru Howe, Stornaway Co-Founder.
Immerse your audience in your experience and have them play it in 360.
Stornaway.io creators can add 360º videos to their stories and link them up using on-screen links to create interactive experiences that are even more immersive. The Stornaway web editor allows you to add 360 videos to your project – your project can be entirely 360, or a mix of different media. Each Story Island is its own unique section. You can link from 360º to regular 16:9 video and stills in different story islands, and it will all flow seamlessly.
Our Unity plugin will enable you to take your projects and publish them as VR apps. So your audience can use headsets to be completely immersed in your experience.
Check out our 360 Christmas Card – 360 and sent published to YouTube using our YouTube plugin.