Eight ways that interactive media is transforming healthcare companies

by Brock Horning | December 2025

A variety of healthcare organizations are already improving their communications and training with interactive content.

Interactive experiences bring a wide range of benefits, but at its heart, all eight examples below harness Stornaway’s unique power to articulate complex information clearly and concisely. It presents a far-reaching solution that the healthcare sector is using to resolve a range of challenges.

Interactive media is already transforming healthcare companies by:

• Creating engaging training videos for better learning outcomes
• Delivering clear medical device demos for quicker uptake
• Crafting interactive conversations for better knowledge retention
• Designing patient assessment simulations for better clinical decision-making
• Developing confidence checks for more efficient healthcare learning
• Making smoother participant onboarding for lower clinical trial dropout rates
• Creating immersive VR scenario training for more effective learning results
• Showcasing clear patient pathways for lower appointment cancellations and no-shows

And that’s just the beginning.

There is no room for knowledge gaps in healthcare. Mistakes resulting from a poor understanding or incomplete information can have serious consequences.

There are several ways that Stornaway is improving learning outcomes for the healthcare sector. The interactive process is more engaging, leading to better knowledge retention. Content is personalizable, meaning that learners can jump straight into their own knowledge gaps. Assessments can include real-time feedback and links to further resources, creating tailored learning journeys.

Assessment results can integrate seamlessly with your Learning Management System (LMS) or e-learning platform. Healthcare educators get a clear view of knowledge gaps, compliance and learner progress on an individual level.

Linear product demonstration videos can only take viewers through a single, fixed sequence. It’s an inflexible solution to understanding new products that are often complex and require knowledge of the finer details.

Interactive product demos focus on clarity and repeatability. This means they are set up as a series of step-by-step tutorials that can quickly and easily be revisited and replayed. This can be coupled with an assessment to make sure the viewer has a complete understanding of the new medical device and its safe use.

In this way, interactive product demos have led to reduced misuse and lower support costs. It also presents a strong education record that can be shown to regulators.

Long-form training videos, even if they’re broken into different modules, can be challenging to take in all at once. This is especially true for text-based learning, which struggles to engage audiences.

Interactive conversations are an elegant solution that increases engagement and information retention. Healthcare professionals can directly control the ‘conversation’ with an expert, going straight through the preset questions and answers they need to know.

Stornaway’s non-linear approach to learning allows viewers to ‘choose their own path’ through the module. This has been proven to increase engagement, allowing learners to follow their own interests and knowledge gaps. These personalized journeys also respect professionals’ limited time and increase information retention.

How do you practice patient triage and assessment in a safe and consequence-free environment? Interactive branching scenario training.

Doctors, nurses and medical students can practice decision-making and diagnosis without the real world risks. In Stornaway, branching storylines can be designed to follow realistic clinician pathways and reflect the likelihood that different scenarios will occur.

As medical knowledge improves and evolves, these scenarios can also be centrally updated with the latest information, wherever they are published. This makes it quick and easy to reflect up-to-date standards of care.

To assess the impact of their learning modules, healthcare companies are increasingly using Stornaway for self-assessment confidence checks. That is, pre- and post-module assessments and quizzes to confirm that the learner has all the essential information.

While helpful on its own, confidence checks have two additional benefits. It allows the medical educators to review the effectiveness of the learning materials. And healthcare teams can demonstrate clear and tangible improvements in knowledge and method – this is particularly valuable for regulatory reporting.

Clinical trials are notoriously complex. Many participants leave trials early because they are overwhelmed, confused about what is expected of them, or unsure about the risks and commitments involved.

With Stornaway, sponsors can build interactive onboarding journeys that take participants through all the essential information. Explain eligibility, informed consent, and trial logistics with a clickable FAQ section and ‘what to expect’ moments.

These videos reduce churn, build trust and can be easily updated as trial requirements evolve – something that linear video cannot do without a full re-edit.

Immersive scenarios using virtual reality and 360 video are becoming a more integral part of medical training. These simulations recreate high-risk or high-cost situations such as surgical preparation, managing rare adverse reactions or crisis response without the need for in-person setups.

Stornaway’s drag-and-drop interface makes it easy to build these simulations without a developer at a fraction of the cost that comes with traditional VR production. These simulations are simple to roll out at scale and can be quickly updated centrally to keep up-to-date with medical knowledge.

To reduce patient anxiety and increase mental well-being, many healthcare organizations are turning to structured care journeys. These journeys are tailored to outline the different stages a patient goes through from initial diagnosis to treatment and then follow-up care. They are designed to provide clarity, consistency and coordination across different departments and healthcare professionals.

With Stornaway, healthcare providers can create branching journeys that adapt to each patient’s needs, helping them understand what to expect and feel more in control. This has reduced confusion, lowered cancellations or no-shows, and improved patient well-being.

With Stornaway, you aren’t simply getting a tool to solve one specific challenge, you’re receiving the solution to a multitude of communication and training issues. Whether it’s for training, patient communications or product demonstrations, interactive experiences create more engagement with better information retention as a result.