Beyond the simple views, watch time and drop offs that you get with linear video platforms, Stornaway shows you buttons clicked, exits, scores, variables, learning data like passes and fails, and more – all inside your video.

Get detailed session data for every viewer, with retention data for each modular part of your story to see what’s working.

Easily visualise your audience’s engagement with an intuitive graph that displays total plays within the last 28 days at a glance. You can also see a breakdown of each variant’s data including: total number of views, minutes watched, how many continued beyond, how many reached the end or exited and more.

This clear and accessible overview allows you to quickly identify patterns and trends in viewer activity over time, helping you understand how your videos are performing as a whole.

Whether you’re monitoring a surge in engagement after a campaign launch or spotting periods of slower activity, this feature provides all the insights you need to track your content’s impact and make data-driven decisions to enhance your strategy.

Our ‘Variant’ table captures multiple dimensions of data, from an anonymous summary of overall views, time viewed for each video and choices made, to what individual viewers have chosen, scores and averages, and retention for each modular section.

With this, you’ll have a clear understanding of what resonates with your audience. See which videos capture attention and which might need refinement, identifying key points of engagement or moments where viewers drop off.

This granular data empowers you to fine-tune your interactive experience, and keep your audience captivated from start to finish. By knowing exactly where it shines or stalls, you’ll make smarter creative decisions that drive stronger results.

Easily download a CSV of key data metrics to gain a full overview of viewer activity and engagement.

See all time analytics, or filter the data by your chosen date range to explore granular insights – whether you’re interested in total play counts over the past month, viewing trends, or patterns that have emerged over time.

With just a few clicks, you can access detailed insights that allow you to see the bigger picture or focus on specific aspects of your audience’s behaviour.

This flexibility ensures you have the data you need to spot opportunities, measure success, and make informed decisions for improvement.

Rest assured, all the data we provide is fully anonymised and entirely free from Personally Identifiable Information (PII), ensuring your audience’s privacy is our top priority. Stornaway’s player operates without requiring individual logins, so no personal details are ever collected or stored.

This means you can confidently access valuable insights about viewer behaviour and engagement patterns without compromising their confidentiality. By prioritising privacy at every step, we empower you to make informed, data-driven decisions while maintaining the trust and security of your audience.

If you’re on a Premium Plan or above, Stornaway’s Advanced Decision and Journey Analytics give you a detailed view of how viewers move through your interactive video experiences. Alongside data on modular section views, choices, and variables, you can access:

• Video retention and drop-off data for every percentage point of each individual video, so you can see exactly where attention is held or lost.
• Individual viewer session details, including every decision a viewer made, what they saw, and any data they entered.
• CSV export of session data for further analysis or sharing with your team.

When you pair these analytics with free-text entry fields, your video becomes more than a passive medium. You get the reach and engagement of video, combined with the data-capture power of a website, all delivered through a guided, adaptive journey.

What you can do with this data:

• Build a qualified lead list based on what viewers clicked, where they ended up, and what resonated.
• Measure learning outcomes in the moment by tracking attitude and confidence shifts as they happen, rather than waiting for a post-learning survey.
• Understand each lead in context using their decisions, journey path, and free-text responses.

Step 1

Go into your project and from the top menu click settings > then select analytics.

Step 2

You’ll see chart and table showing your project’s data for the last 30 days by default.

Step 3

To download your data, you can choose between:

1. All-time analytics for the entire project
2. A custom time range

Step 4

If you choose a custom time range:

• Enter the start date and end date
• Click Download CSV