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Interactive Films and TV

Create broadcast-ready interactive experiences at scale, putting the audience in control of their journey.

Discover what's possible with interactive film

TV: Under Scrutiny

Virgin Media Ireland examines X and Grok as regulators tackle AI-generated misinformation and sexualised content.

TV: Mixmups with Ultra Access

The biggest update to accessible TV in a decade. Ultra Access allows viewers to select any combo of accessible features.

Interactive film: The Gallery

A fully interactive feature film that puts the audience in the director’s chair, choosing how the thriller plays out.

Invite audiences to step inside the story and experience a version that’s uniquely their own

With Stornaway, filmmakers and TV producers can design bold, branching narratives in a visual drag-and-drop Story Map, no code required.

Every choice reshapes the journey, creating edge-of-your-seat experiences that feel personal and different every time.

Plan, prototype, shoot and launch faster with a streamlined workflow built for filmmakers – accelerating production while unlocking powerful gamification and truly immersive storytelling at scale.

Simplify production

Design decision-based videos and branching storylines quickly and easily in a clear, flowchart-style editor.

Real-time playback

Test and play your interactive project instantly. No long rendering or coding delays.

Find new audiences

Bring interactivity to traditional formats, unlocking new levels of accessibility and attracting new audiences.

Engaging, personalised storytelling beyond standard video

Create immersive, “choose your own adventure” style films, episodes, and interactive shows that turn passive viewers into active participants.

Give every audience member a path through your story that feels personal – boosting 10x engagement, watch time, and emotional connection far beyond linear video.

A man sits wearing a blue patterned silk shirt and a leather tie. Two options are shown on the screen - "create distraction" or "call for help"

Build interactive productions faster and keep full creative control

Plan, prototype, shoot, and launch interactive stories faster with drag-and-drop tools designed for filmmakers.

Stornaway removes the technical barriers so you can focus purely on storytelling – while the platform handles the logic and code behind the scenes.

Multiple Section in action on the menu screen for MixMups

Understand your audience and adapt in real time

See how viewers engage with your story and evolve your content instantly.

Track every click, choice, and path to understand what captures attention, where audiences drop off, and which storylines resonate most.

Image generated by Firefly AI Data Storytelling in nature the back of two women wearing backpacks looking at the mountains ahead. They are looking at a big map - the map shows a graphs coming off of the page with clear points of highs and lows.

Discover new storytelling techniques and production strategies. Find out how to design compelling interactive narratives. There’s a wealth of knowledge to uncover at our community events.

Explore events

Having that as a blueprint – having that Stornaway build – has really made the workflow completely seamless because everyone has been singing from the same song sheet.

Paul RaschidDirector of “The Complex”, “Death Trap Dungeon”, “Five Dates” and “The Gallery”
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