5 reasons to use Stornaway to create interactive explainers and deep dives
Reason 1: Personalisation – give the viewer the information they want, when they want it
One of the key elements of creating engaging content is ensuring that it is relevant to the viewer. Interactive explainers and demo videos enable you to deeply personalise the viewer’s journey. Empower the viewer to specify and choose the path and information that is truly relevant to them.
Audiences expect more and more personalisation these days. With so much data stored on each of us across every platform we use, there is an understanding that this will lead to a more personalised experience. When something seems not applicable to us, viewers are much more likely to stop watching or engaging.
Stornaway has been created to allow you to fully plan and playtest all of the journeys and options that each user may face. When you can easily draw up those paths and connections, you can truly get into the shoes of the viewer and make a personalised journey.
Find out more about why personalisation leads to greater brand loyalty.
Reason 2: Duplicating is simple. Make your projects accessible with multiple languages
Create templates to reuse and adapt
Stornaway allows you to duplicate entire projects including user journeys and links – saving many hundreds of hours. This feature has been hugely useful to customers looking to make multiple versions of their projects. From versions with different subtitles or voiceovers to different product videos or versions that have slight amendments.
Ensuring that you can reuse and adapt both the content and the structures of your most engaging explainer videos, will save valuable hours and allow you to create more interactive content more often and more affordably.
You can create a template for your interactive explainers that can be used over and over, for different products and information.
Reason 3: Upskill your team, collaborate and get started making projects from day one
Stornaway was made to be completely user-friendly and intuitive. Anyone in any company can learn how to use the platform and create interactive videos within minutes. The collaboration feature lets you share privately with your team or supervisors for review and feedback.
Empower your teams to learn a new skill that will deeply engage your teams, clients and potential customers. Getting started with Stornaway is as simple as watching our getting started video, signing up for a trial and utilising the on-screen walk-through as you get to grips with creating your very first, interactive project.
From interactive explainers of your latest system to colleagues to interactive deep-dives into your latest product, your team can be creating these projects in minutes.
Fom initial planning through to publishing and updating, the platform is controlled by you.
Reason 4: Customise your customer journey
When creating a customer journey, communication, engagement and personalisation are priorities. By using Stornaway, you can create videos that feed into this journey. Allowing you to give your audience the information they need, at the time they need it, in the most engaging and personalised way possible.
The Stornaway player can be embedded into your website, LMS, or other compatible platforms and into applications like Powerpoint which support embeddable players.
You can use also External URL buttons within a Stornaway project to open URLs – so after watching your interactive demo video, you can send your viewers to pages for more information, to get in touch or to buy from you. It has never been simpler.
Reason 5: The data you need – Stornaway Analytics
The Stornaway analytics feature allows you to immediately quickly see the key information for each project – how many times it has been watched, how long it has been watched for and which choices and paths have been taken.
This information means that teams can quickly see how engaged their audience is with the video and what paths of information are the most useful. Allowing you to make the most of your interactive explainers.
For many, this information may be needed for reporting back to directors within companies.
For others, this information may mean that changes can be made to this content or even other pieces of content that relate.
Understanding the patterns and trends within an audience can allow you to make real-time, important decisions.