An existential crisis is facing linear TV.
A mass migration of viewers to digital platforms has seen a range of new players enter the market. All of them are competing fiercely for audience loyalty.
…“The real measurement will be time,”
An existential crisis is facing linear TV.
A mass migration of viewers to digital platforms has seen a range of new players enter the market. All of them are competing fiercely for audience loyalty.
…“The real measurement will be time,”
In last week’s Broadcast, senior executives predicted a “seminal moment”, as the production shutdown hastens the shift from linear to on-demand viewing.
“At a time of heightened battle between broadcasters and streaming video on demand platforms (SVODs), this could …